Content Policies
All advertisements submitted to Fox Interactive Media (FIM) for display on or through the FIM network websites must comply with the Advertising Creative Guidelines and Policies listed below. These guidelines are not an exhaustive list and are only intended to provide you with examples of the application of FIM requirements. FIM reserves the right to, at any time and at its sole discretion, (1) review, request modification to, or reject and advertisement, and (2) modify these guidelines without providing notice to the advertiser.
If you require any further information or clarification on the FIM advertising content policies please contact your Account Manager.
Advertisements may not mislead the user: -Free offers must include simple access to all information pertaining to the method of qualifying for the free offer within the creative itself.
-Advertiser messaging must not promote false or misleading claims or contain deceptive pricing.
-Not Allowed: Advertising that contains bait and switch advertising.
Software Downloads:
-Users must be informed as to exactly what is being offered for download.
-Not Allowed:Automatic downloads or download command boxes.
-Not Allowed:Hidden or harmful functionality as bundled components of a user approved download. Eg: software classified as AdWare/Spyware.
Adult Content
-Swimwear and underwear advertising must be reviewed prior to acceptance.
-Pharmaceutical advertising promoting adult-oriented drugs must be approved prior to acceptance.
-Not Allowed: Nudity or sexually explicit images or content.
-Not Allowed: Sexually provocative content.
Other:
-Religious content or advertising must be approved prior to acceptance.
-Political content or advertising must be approved prior to acceptance.
-Alcohol advertising must be targeted to ages 18+.
-Dating must be targeted to ages 18+.
-Not Allowed:Visually distracting graphics(Eg: flashing, shaking, rolling, pulsing).
-Not Allowed:Online gambling content.
-Not Allowed:Tobacco.
-Not Allowed:Advertising that promotes illegal activities or offers.
-Not Allowed:Advertising directed to children 12 years of age or younger.
-Not Allowed:Advertising that promotes discrimination, violence or displays defamatory, profane, hateful or libelous material.
-Not Allowed:advertising that misrepresents, ridicules, or attacks an individual or group on the basis of age, colour, race, religion, sex, sexual orientation or disability.
-Not Allowed:Recreational drugs.
Advertiser Landing Page Requirements
-Not Allowed:Display of 3rd party pop-style advertising to users upon the first page after clicking on an advertiser's offer.
-Not Allowed:Advertising that promotes a MySpace service adding functionality to a user's homepage or the site.
-Not Allowed:Competitors: See List of competitors, as modified and determined from time to time at the discretion of FIM. The list of competitors is not an exhaustive list and is only intended to provide you with examples of FIM competitors.
